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Note: The job is a remote job and is open to candidates in USA. Joshua Tree Experts is a rapidly scaling national brand seeking a Marketing Coordinator to optimize their vendor network and streamline marketing operations. This role focuses on managing vendor relationships and enhancing marketing workflows to support franchisees in executing effective marketing campaigns.
Responsibilities
Identify, vet, and onboard marketing specialist vendors (SEO agencies, web developers, AI consultants, ad agencies, etc.) to support franchisee needs
Serve as primary liaison between vendors and internal teams, managing contracts, deliverables, timelines, and quality standards
Oversee SEO & HubSpot vendors to optimize franchisee websites and landing pages for AI-enhanced search (e.g., Google SGE, ChatGPT, Perplexity)
Coordinate with design and development vendors for website updates, landing page creation, and digital asset production
Monitor vendor performance through KPIs and regular check-ins, making recommendations for optimization or replacement as needed
Build and maintain scalable marketing workflows and processes that support all franchisees consistently
Develop and document standard operating procedures (SOPs) for marketing support functions
Identify operational bottlenecks and inefficiencies; propose and implement solutions
Coordinate marketing technology integrations between platforms (SingleOps, HubSpot, Biz Dashboards, ad platforms, etc.)
Track and report on operational metrics related to vendor performance, project completion rates, and franchisee satisfaction
Design and implement AI-powered self-service portals (e.g., GPT-based Projects or custom LLM repositories) where franchisees can query marketing best practices, pull assets, and access resources independently
Curate and organize marketing content, templates, brand guidelines, and training materials for easy franchisee access
Explore emerging AI tools and technologies that can enhance marketing efficiency and effectiveness across the franchise network
Train franchisees on using new tools and platforms through documentation, video tutorials, or live training sessions
Own projects from concept to completion with minimal supervision, including scoping, planning, execution, and post-launch optimization
Proactively identify opportunities to improve marketing operations, franchisee experience, and vendor relationships
Collaborate cross-functionally with the Marketing Manager, franchise support team, and technology vendors to drive initiatives forward
Stay ahead of marketing technology trends and bring innovative ideas to the team
Skills
Tech Wizard: Demonstrated comfort with marketing technology platforms, project management tools, and emerging AI/LLM technologies
Project Management: Proven ability to manage multiple projects simultaneously with strong attention to detail and follow-through
Communication Skills: Excellent written and verbal communication for vendor coordination and documentation
Problem-Solving: Natural troubleshooter who can identify issues and develop practical solutions
Initiative: Self-starter who takes ownership and drives projects forward without constant oversight
Organized: Highly organized with strong time management and prioritization skills
Experience working with AI tools, LLMs (ChatGPT, Claude, etc.), or AI-powered marketing platforms
Familiarity with SEO, website optimization, or digital marketing fundamentals
Experience in a franchise system or multi-location business environment
Background in marketing operations, marketing technology, or vendor management
Experience with CRM platforms (HubSpot, Salesforce/SingleOps) or operations management systems
Basic understanding of web development, APIs, or technical integrations
Company Overview
Joshua Tree Experts provides tree care, lawn care, and pest control services. It was founded in 2005, and is headquartered in Stockertown, Pennsylvania, USA, with a workforce of 51-200 employees. Its website is
